Iowa E15 Retailers Kick-Off “Pink at the Pump” Campaign

Press Contact: T.J. Page

Participating Retailers to Donate 3-cents of Every Gallon of E15 Sold During Month of October to National Breast Cancer Foundation

JOHNSTON, IOWA – Starting tomorrow, Iowa motorists will begin seeing a lot of pink at several fuel stations across Iowa, as nearly 30 E15 retailers in Iowa kick off the “Pink at the Pump” campaign to raise funds for breast cancer support services and increase consumer awareness about E15. Participating E15 retailers will donate 3-cents of every gallon of E15 sold from October 1 through October 31 to the National Breast Cancer Foundation (NBCF) which focuses on providing help and inspiring hope to those affected by breast cancer through early detection, education and support services.

“October is ‘Breast Cancer Awareness Month,’ and it’s a perfect time for Iowa E15 retailers to join forces with the National Breast Cancer Foundation to raise awareness about breast cancer and cleaner-burning E15,” stated Iowa Renewable Fuels Association (IRFA) Managing Director Lucy Norton. “Filling-up with E15 means you’re fueling your vehicle with a more environmentally-friendly fuel that contains less carcinogens than straight petroleum gasoline. Now, for the entire month of October, it also means you’re helping to combat breast cancer while seeing a lot of pink at participating Iowa E15 fueling locations.”

“We appreciate the support of the Iowa Renewable Fuels Association and Iowa Corn this Breast Cancer Awareness Month,” stated NBCF Senior Director of Development Danae Johnson. “Their generous donation will support our mission of Helping Women Now ® by providing early detection, education and support services to women in all 50 states.”

“Many people have started eating healthier, but they don’t ever think about what they’re being exposed to with daily activities, like fueling their cars,” stated breast cancer survivor and Kansas fuel retailer Cheryl Werth Near, who was featured in the documentary ‘Pump.’ “I’m a breast cancer survivor with no previous family history of breast cancer. The truth is gasoline is full of toxic aromatics. Ethanol has no toxins or carcinogens, so the higher the ethanol blend, the less toxic aromatics you are being exposed to when fueling your car. This makes E15 not only a healthier choice, but the higher octane choice that reduces greenhouse gas emissions and saves you money at the pump.”

Norton added, “If you’re driving a 2001 or newer vehicle, E15 is the cleanest, most affordable fuel option for you. Simply look for the pink handle at participating ‘Pink at the Pump’ locations all October to help fight breast cancer with cleaner-burning E15.”

The Iowa Renewable Fuels Association and Iowa Corn Promotion Board have teamed up with the National Breast Cancer Foundation for the “Pink at the Pump” campaign to help combat breast cancer with cleaner-burning fuels, like E15. For the entire month of October, participating locations will feature pink nozzle guards for E15, pink promotional t-shirts for staff, and many other pink point of sale materials. To learn more about “Pink at the Pump,” please click here.

To help combat breast cancer, choose E15 at these participating locations:

Murphy USA
2346 Virginia Ave.
Clinton, IA
Cresco Fast Stop
22268 Hwy 9 West
Cresco, IA
United Farmers Coop.
304 N. Osage St.
Creston, IA
Murphy USA
5805 Elmore Ave.
Davenport, IA
215 North Commercial
Eagle Grove, IA
Three Rivers FS Company
24542 Hwy 13
Elkader, IA
3243 5th Ave., South
Fort Dodge, IA
STAR Energy
2 North 27th St.
Fort Dodge, IA
Murphy USA
3010 1 st Ave.
Fort Dodge, IA
New Century FS
1017 Ogan Ave.
Grinnell, IA
STAR Energy
Hwy. 44, West
Guthrie Center, IA
Hull Coop.
1207 Hwy 18
Hull, IA
1301 10th Ave., North
Humboldt, IA
Murphy USA
1502 N. Jefferson St.
Indianola, IA
Linn Coop Oil Company
375 35th St.
Marion, IA
Murphy USA
4059 4th St., SW
Mason City, IA
New Century FS
307 Railroad St.
Melbourne, IA
United Farmers Coop.
403 E. South St.
Mt. Ayr, IA
Good & Quick
519 Lincoln Highway
Nevada, IA
Murphy USA
200 Iowa Speedway Dr.
Newton, IA
Junction 9-75
800 1 st Ave.
Rock Rapids, IA
Murphy USA
3420 Singing Hills Blvd.
Sioux City, IA
STAR Energy
903 32nd Ave., West
Spencer, IA
Fuel Time
203 Saints Ave.
St. Ansgar, IA
STAR Energy
1510 East 4th St.
Storm Lake, IA
New Century FS Fast Stop
1112 West 4th St.
Vinton, IA
Waukon Feed Ranch
615 Old Hwy 9
Waukon, IA
STAR Energy
525 Main St.
Yale, IA


E15 is a fuel blend containing 15 percent ethanol, just five percentage points more ethanol than the most commonly used fuel in the U.S., E10. E15 is often sold at a 5 to 10-cent per gallon discount to E10, and is approved by the Environmental Protection Agency for use in all 2001 and newer vehicles. To learn more about E15, please click here.

According to a recent IRFA study, Iowa’s renewable fuels industry accounts for more than $4.6 billion of Iowa GDP, generates $2.3 billion in income for Iowa households and supports more than 43,000 jobs throughout all sectors of the Iowa economy. Read the full study by clicking here.

Iowa is the nation’s leader in renewable fuels production. Iowa has 43 ethanol refineries capable of producing 4 billion gallons annually, including nearly 55 million gallons of annual cellulosic ethanol production capacity. In addition, Iowa has 12 biodiesel facilities with the capacity to produce more than 315 million gallons annually.

The Iowa Renewable Fuels Association was formed in 2002 to represent the state’s liquid renewable fuels industry. The trade group fosters the development and growth of the renewable fuels industry in Iowa through education, promotion, legislation and infrastructure development.


For more information, visit the Iowa Renewable Fuels Association website at: