IRFA Marketing Director Position
July 24, 2019
To apply, please send a cover letter and resume to Executive Director Monte Shaw at email@example.com.
As is common in a trade association, all IRFA staff members are responsible for multiple programs. In addition to achieving a working knowledge of all issues facing IRFA members, the main programs to be managed by the employee include:
- Promotion of ethanol and ethanol co-products. The employee will provide staff support for the IRFA Ethanol Promotion Committee. This will include, but is not limited to, implementing promotional efforts for ethanol blended fuels and related products.
- Promotion of biodiesel and biodiesel co-products. The employee will provide staff support for the IRFA Biodiesel Promotion Committee. This will include, but is not limited to, implementing promotional efforts for biodiesel and related products.
- Biofuels Market Development. This will include, but is not limited to, developing and maintaining positive relations with retailers with the goal of increasing consumer access to higher blends of ethanol and biodiesel. In addition, the employee will keep retailers apprised of changes in technical and state/federal regulatory issues and provide guidance in meeting regulatory requirements.
- Event Planning. This will include, but is not limited to, contract negotiations, securing sponsorships, trade show management, event marketing, speaker invitations, lodging, and meal functions.
While focusing on these issues, the employee will be assigned other duties and committee work that may cut across the breadth of the IRFA membership.
Essential Position Accountabilities:
- Develop action plan and annual budgetary needs for assigned committees.
- Prepare background materials on new market opportunities for ethanol blends and co-products (and other issues as assigned) and keep the information up to date.
- Prepare background materials on new market opportunities for biodiesel and co-products (and other issues as assigned) and keep the information up to date.
- Stay informed on technical and state/federal regulatory issues facing fuel retailers and marketers relating to ethanol and biodiesel (and other issues as assigned).
- Plan and implement IRFA events, including but not limited to, the annual Iowa Renewable Fuels Summit.
- Plan and implement IRFA ethanol and biodiesel marketing campaigns and promotions.
- Create marketing materials for ethanol, biodiesel and co-products.
- Serve as the IRFA liaison for various industry organizations and groups as assigned.
This position also initiates or is directed by the Executive Director to perform additional duties or tasks to support the Iowa Renewable Fuels Association’s mission.
Knowledge, Skills and Abilities Required:
- Education/Experience: Bachelor’s degree (BA) in a related field from four-year college or university plus one to two years’ related experience and/or training; or equivalent combination of education and experience. Knowledge of U.S. agriculture and biofuels preferred, but not required.
- Program and App Skills: Experience with Twitter, Facebook, Instagram, Constant Contact, and/or other social media and creative applications to implement promotions and market development is required. Ability to use Adobe Acrobat Pro and Adobe Creative Suite is a plus.
- Language Skills: Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from members, regulatory agencies, or the public. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.
- Mathematical Skills: Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
- Reasoning Ability: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
- Certifications, Licenses, and Other Registrations: Valid Drivers’ License required.
- Personal Computer/Office Skills: Ability to create “table of contents” documents, create and perform various data sorts on spreadsheets. Advanced Internet search skills, advanced word documents skills; ability to assist others with basic software questions; ability to create advanced Power Point presentations.
- Supervisory Responsibilities: Some work with staff assistants, outside contractors and interns.
- Other Skills and Attributes: Ability required to write memoranda and reports that conform to style and format, effectively utilizing creative skills. Above average verbal skills required.
Association employees work in a professional office environment that is highly visible to its members, and is entirely smoke free. Work is completely indoors in ventilated office area. Moderate noise levels typical of a business office with computers and printers, light traffic. Minimal in-city travel is required with some out-of-town travel usually limited to stays of two to three days.
Physical and Mental Demands:
1. The physical and mental demands of this position are representative of those that must be met by an employee to successfully perform the essential job functions.
2. While performing the duties of this job, employee is regularly required to use hands to finger, handle, feel objects, tools, or controls, and talk and hear. The employee frequently is required to sit and reach with hands and arms. The employee is occasionally required to stand, walk, stoop, or kneel. The employee must occasionally lift and/or move up to 10 pounds.
3. Specific vision abilities required by this job include close and color vision, depth perception, and ability to focus.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions. The Iowa Renewable Fuels Association reserves the right to review each requested accommodation and determine if such poses an undue hardship.
1. Represents IRFA positively, professionally, courteously and effectively.
2. Assists or takes on new tasks to help IRFA achieve its mission.
3. Maintains confidentiality regarding personnel and organizational information.
4. Shows sensitivity and respect for the cultural and ethnic diversity of members, staff and other community members and groups.
The description given is intended only to provide information about the general nature of the job and is not an all-inclusive list of the job duties, skills or abilities that may change from time-to-time.