Iowa E15 Retailers Kick-Off 2nd Annual Pink at the Pump™ Campaign

Participating Retailers to Donate 3 cents of Every Gallon of E15 Sold During Month of October to National Breast Cancer Foundation and The Hormel Institute

Contact: Lucy Norton

JOHNSTON, IOWA – Iowa retailers are pretty in pink this October. Over 30 E15 retailers across the state are participating in the 2nd annual Pink at the Pump™ campaign to raise funds for breast cancer support services and research while increasing consumer awareness about E15.

“As a breast cancer survivor, I encourage everyone to make a difference in someone’s life by choosing to use E15 and reduce the cancer-causing pollutants in our environment – it’s easy, it’s simple, it can save the life of someone you love,” said Kathy Buckman Gibson, breast cancer survivor and President of Buckman Laboratories International, which provides biofuels plants with technologies and tools to reduce energy and water use.

Participating E15 retailers will donate three cents of every gallon of E15 sold from October 1 through October 31 to National Breast Cancer Foundation (NBCF) and The Hormel Institute.

“During Breast Cancer Awareness Month we often look for ways to help stop this terrible disease,” said Iowa Renewable Fuels Association (IRFA) Managing Director Lucy Norton. “By choosing E15 consumers can fight breast cancer right at the gas pump. Ethanol is the world’s cleanest source of fuel octane. More clean ethanol means less toxic chemicals are needed to boost octane. And what’s better, E15 has an 88 octane rating and is typically priced five to 10 cents less than 87-octane E10.”

NBCF focuses on providing help and inspiring hope to those affected by breast cancer through early detection, education and support services.

“NBCF is providing help to those in need at every step of the breast cancer journey thanks to the generosity of the Iowa Renewable Fuels Association and Iowa Corn,” said NBCF Senior Director of Development Danae Johnson. “Their support this Breast Cancer Awareness Month will further our mission of Helping Women Now ® by providing early detection, education and support services to women across the U.S.”

The Hormel Institute is a global, cutting-edge research facility with a seven-decade history of making significant scientific discoveries on better ways to prevent, detect, and treat cancer.

“Thank you to the Iowa Renewable Fuels Association and Iowa Corn for supporting The Hormel Institute’s cutting-edge breast cancer research – we are proud to say that 100% of their donation will go directly to research,” said Dr. Zigang Dong, Executive Director of The Hormel Institute. “We are excited to have Pink at the Pump™ join our other multi-community Pink events which have raised over $1.12 million for breast cancer research at The Hormel Institute since 2011. Their support will help to fund innovative breast cancer research projects that aim to find new ways to prevent and control this terrible disease.”

Pink at the Pump™ is a joint effort between IRFA and the Iowa Corn Promotion Board in partnership with National Breast Cancer Foundation and The Hormel Institute. For the entire month of October, participating locations will feature pink nozzle guards for E15, pink promotional t-shirts for staff, and many other pink point-of-sale materials. To learn more about Pink at the Pump™, click here.

To help combat breast cancer, choose E15 at these participating locations:


902 Lombard Street

Clarence, IA


Murphy USA

2346 Virginia Ave.

Clinton, IA


Cresco Fast Stop

22268 Hwy 9 West

Cresco, IA


United Farmers Coop.

304 N. Osage St.

Creston, IA


Murphy USA

5805 Elmore Ave.

Davenport, IA


Decorah Mart

303 College Drive

Decorah, IA


215 N. Commercial Ave.

Eagle Grove, IA


Three Rivers FS Company

24544 Hwy 13

Elkader, IA



3243 5th Ave. South

Fort Dodge, IA


Fast Stop Express

2 North 27th St.

Fort Dodge, IA


Murphy USA

3010 1st Ave. South

Fort Dodge, IA


New Century FS

1017 Ogan Ave.

Grinnell, IA

Fast Stop Express

Hwy. 44 West

Guthrie Center, IA

Casey’s General Store

121 N. Floyd Ave.

Hinton, IA



Hull Coop.

1207 Black Forest Road

Hull, IA



1301 10th Ave. North

Humboldt, IA


Murphy USA

1502 N. Jefferson St.

Indianola, IA


Linn Coop Oil Company

375 35th St.

Marion, IA


Murphy USA

4059 4th St. SW

Mason City, IA


New Century FS

307 Railroad St.

Melbourne, IA


United Farmers Coop.

403 E. South St.

Mt. Ayr, IA


Good & Quick

519 Lincoln Highway

Nevada, IA


Murphy USA

200 Iowa Speedway Dr.

Newton, IA

Casey’s General Store

509 Main Street

Pella, IA


Junction 9-75

800 Main St.

Rock Rapids, IA

Fast Stop Express

103 W. Court Street

Rockwell City, IA


Murphy USA

3420 Singing Hills Blvd.

Sioux City, IA


Crossroads of Spencer

1001 S. Grand Ave

Spencer, IA


Fast Stop Express

903 32nd Ave. West

Spencer, IA


Fuel Time

203 Saints Ave.

St. Ansgar, IA


Fast Stop Express

1510 E. 4th Street

Storm Lake, IA


New Century FS

1112 W. 4th St.

Vinton, IA


Waukon Feed Ranch

615 Old Hwy 9

Waukon, IA


Fast Stop Express

525 Main St.

Yale, IA



The Iowa Renewable Fuels Association represents the state’s liquid renewable fuels industry and works to foster its growth. Iowa is the nation’s leader in renewable fuels production with 43 ethanol refineries capable of producing 4 billion gallons annually – including nearly 55 million gallons of annual cellulosic ethanol production capacity – and 12 biodiesel facilities with the capacity to produce over 350 million gallons annually. For more information, visit the Iowa Renewable Fuels Association website at: